Fundamentals of Social Media Advertising

Fundamentals of Social Media Advertising

Advertising on social media is another digital marketing technique that uses social media sites such as Facebook, Instagram, and Twitter which can deliver paid ads to your target audience. Social media ads are a fast way to connect with your target audience and improve your social media campaigns. Before you engage in social media advertising, it is a must for you to know the various social media ads.

Types of Social Media Ads

Online and content marketing constantly evolve. This is why different ways to implement your advertising strategy on social media platforms exist. The ad types you choose depend on the kind of platform you prefer to engage in and the audience you intend to reach.

Static Image Ads

Photos are commonly used for advertising in social media channels. This is because photos often showcase the products and services of the company in a visually appealing manner. People are always attracted to visuals compared to text. They are more likely to be attracted to photo ads. Photo ads usually add Show Now buttons that will direct customers to your site for them to check out items.

social media advertising

Video Ads

These ads are also best for visually appealing content. Some people prefer to watch only short-form video ads. This means that you have a short time to ensure that people stay interested in your video. Specific platforms like Facebook and Instagram provide options for creating and sharing short videos for people to view and engage in.

Stories Ads

Certain platforms for social media advertising such as Instagram, Facebook, Twitter, and LinkedIn provide options for posting Stories ads that showcase photos and videos. Such ads are full-screen and they are displayed in a particular timeframe, depending on the type of platform and ad. When a photo is posted in a Facebook Story, this can be viewed for six seconds while a video can be watched for up to 15 seconds. Instagram Stories ads are quite long. They can run for as long as 120 seconds for both videos and photos. Stories ads can only be accessed for 24 hours. Advertisers can take advantage of these for short-term deals in various products and services

Use Organic Posts for Social Media

If you have been posting daily content on various social media platforms, you can use such posts to establish the future success of future ads. Some posts tend to appeal to consumers more than others. The trick is to track the most shared, clicked, liked, and commented posts to be used for future ad campaigns. You may also glean the idea of which types of posts performed best such as photos or videos. Doing this will determine the best content ad format for your campaign. Make sure that organic posts work consistently with your ads to enhance brand awareness.